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SBLMNL Case Study

iQuit-App

App | Responsive Web | Video | Social | Brand | Logo
Showcase app development

iQuit / iQuitSmoking app

Improving your life – rewarding your abstinence

iQuit is an Android / iOS app which helps users overcome problematic or expensive habits by giving structured goals and rewards to help stay quit. The app calculates how much users spend on a habit monthly / annually and prompts them to pick a goal as a replacement for the money they’re spending. This can be anything – a holiday, a car, a new laptop – anything the user holds desirable.  The app then sends regular notifications showing progress – including alerts for money saved, time quit and time until the product goal.  A smoking-specific version, iQuitSmoking, was released later featuring smoking-specific milestones – including time of life added, health benefits of quitting and cigarettes not smoked.

More info at http://www.iQuit-App.com and http://www.Quit-Smoking-App.com.

Internal project


Logo, brand, app, web, video


iOS, Android


Responsive website


In-app ads / paid app

Scope of work

iQuit / iQuitSmoking

iQuit / iQuitSmoking are in-house projects produced by SBLMNL for iOS and Android. Both were released in two versions – one with adverts, one without (£0.99).  Since release, the free versions of both apps have generated significant revenue from in-app advertising.

SBLMNL was responsible for all aspects of the iQuit projects – logo design, responsive websites, app user interface/programming and production of marketing videos. Both apps are scheduled for further development in 2017 – primarily extending the range and scope of the notification and personalisation service.

http://www.sblmnl.co.uk/wp-content/uploads/2016/11/iQuit-fivescreens-4.jpg
http://www.sblmnl.co.uk/wp-content/uploads/2016/10/iQuitlogo.jpg

Service / Skills

Logo design

Clear, simple logos produced for iQuit and iQuitSmoking with a common theme across both.  The logos were rescaled and simplified for use on the app launch icons.



Services / Skills

Infographics

Infographics explain complex information in a simplified format.  They’re also highly viral.  We produced an infographic for iQuitSmoking showing the dangers of smoking and a second infographic for iQuit highlighting alcohol abuse.

http://www.sblmnl.co.uk/wp-content/uploads/2016/11/iQuit-AppSmokingFacts.jpg
http://www.sblmnl.co.uk/wp-content/uploads/2016/11/i-quit-app-website.jpg

Service / Skills

Responsive website

Fully Responsive, single page websites produced for use across all devices – mobile, tablet, laptop and desktop.  The marketing sites were designed to give prospective users an overview to the benefits of using the app as well as the key functions.

App screens


Screenshots of the key sign-up stages of the iQuit-App, resulting in the user selecting their goal.  Achievement screens also show notification milestones.


Making a social impact


iQuit Twitter

99 follows

iQuit Facebook

18631 follows

iQuitSmoking Facebook

3600 follows

iQuitSmoking Twitter

83 follows

iQuit video


Launch videos for iQuit-App and iQuitSmoking showing the main screens and set up process. The videos were used to promote the apps on Facebook, YouTube and Twitter building the brands and overall marketing presence.
iQuit

  • Format: Full HD
  • Length: 2m 08s
  • FB/YT Views: 5000+ (to date)
  • Skills: 3D / Video editing


iQuitSmoking


Launch videos for iQuit-App and iQuitSmoking showing the main screens and set up process. The videos were used to promote the apps on Facebook, YouTube and Twitter building the brands and overall marketing presence.
iQuit

  • Format: Full HD
  • Length: 2m 08s
  • FB/YT Views: 5000+ (to date)
  • Skills: 3D / Video editing