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The iRide logotype was designed as a bold statement, suited to the predominantly youth markets of skiing and snowboarding. The abbreviated iR layout was used for the app launch icon.
A Fully Responsive, standards-compliant CMS website for use across all devices – mobile, tablet, laptop or desktop. The iRide marketing site gives full details of the app as well as serving as a user guide.
We produced a range of infographics explaining the key functions of iRide across social media channels. Infographics don’t just look good – they also proved to be highly viral.
The iRide brand encompasses more than just an app. Skiing and snowboarding are ‘lifestyle’ sports and, as such, we identified an opportunity to offer more than just a web service.
From studying early social media data, we identified 47% of our market was French. With this in mind, the iRide Vs1.3 website and app went live with full French translations. Other languages scheduled.
A key element of iRide is the concept of uniting users to share experiences, learn and rate their skiing and snowboarding. With this in mind, we produced the We are Connected logo. Look closely – you’ll see it eventually ;).
In tandem with extensive social media promotion we also distributed beer mats – with scannable QR code – to ski resort bars across Europe. It proved to be our most effective form of marketing.
Brochure / simple user guide produced for distribution online as part of the iRide launch and promotion.
Even in the digital age, there’s no substitute for a well-designed business card to leave a lasting impression with clients.