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app development

Iterative approaches to corporate strategy

Downloads of SBLMNL’s iRide Ski and Snowboard app continue to grow at pace – currently over 100 per day.  Installs are now nearing 7000 on iOS alone – and still climbing. Find out why. Download iRide today.

iOS: apple.co/1mYBcba
Android: bit.ly/1mNDmu0

iRide includes all this good stuff:

Resort info
Resort piste maps
Resort weather
Grab guide (ski and snowboard)
Dictionary (ski and snowboard)
Personalised Travel List (never forget gear again)
Live feed
Upload and tag
Detailed rider profiling
Friend system
Weekly trick challenge
Share to social media
Ranking (friends, local, national, global)
Battle Mode (rider vs rider)
Failed tricks section
Trick search (name, location, user, rating)
Freeride tracker system
Progression System
Cloud video / image archiving
Resort and trick tagging
Rider awards
Achievement badges
Notifications updates
#ski #snowboard #app

Nearly 7000 downloads for iRide ski and snowboard app


Mova App marketing video

We’ve just completed the first draft of the app marketing video for our most recent project, Mova App. A marketing website is also in production featuring the video as well as social feeds from Facebook and Twitter.

Mova App is a self-motivation app which sends users regular encouragement notifications to help them improve their lives. The full video, website and iOS / Android apps are nearing completion and will release soon.


We’ve been doing a lot of work recently with GPS for the upcoming iRide tracker system. In particular, working with the GLONASS service which allows us to accurately pinpoint location using just a handset’s in-built positioning sensors.

Pretty much all smartphone’s these days have a combination of GPS and GLONASS sensors. This allows the phone to calculate location, speed and elevation without the need for a wifi / 4G connection. Instead it uses a process called Trilateration. Not a lot of people know that.

We took this data and compiled it with overlay software and existing mapping data to give speed, elevation, gradient, distance and direction readings. So far, it seems to be working well.



SBLMNL has just completed a full translation of the iRide website into French. The new site, which mirrors the existing English version, will accompany the forthcoming app translation into French. Studying our Facebook stats, it became clear over half of our followers are based in France so expansion into this market made logical sense for the growth of the app.